Volkswagen Puts Its First Step Towards Its Dream
Volkswagen has been long planning to establish itself as the best automotive manufacturer by surpass all other manufacturers. The company aims to become the world’s largest automaker by the year 2018. It has put its first step in the direction by officially surpassing Toyota Motor Corporation worldwide this year in terms of the units produced in 2009 by the corporation.
Toyota has produced a total of 4.0 million units so far, whereas Volkswagen has manufactured full 4.4. million of units till date. These figures are based on the data released in the three quarterly reports of the company. The reason for this can be attributed to the scrappage schemes that were implemented by the government and were quite successful as well and went along quite well with the Volkswagen models. Moreover, Toyota had reduced its production in the first six months of the year, which proved to be a benefit for the German manufacturers.
The scrappage scheme of government does played a major role in early success for Volkswagen but Volkswagen doesn’t entirely depend on them to make it big this time. The model has been doing consistently well and gaining increasing popularity in the German market all along. There only, the growth rate has increased by 26.1% in terms of people registering to buy these models in the month of October although the scrappage schemes had ended by September only.
The cash-for-clunkers scheme really worked for the Volkswagen Group. Toyota Motor Corp.’s models did not gel well with this scheme presented by the government.
The sales of Volkswagen Group for the year 2009 are already on a rise by 34% in the first nine months of the year. The total units produced in this time span were 622,853. The fastest growth is seen in the Skoda brand of Volkswagen. The sales of Octavia are up by 20.4% and the sales of Fabia have increased highly by 92.4% in Germany only.
Ford is another manufacturer that has overshadowed GM as the third largest automobile maker of the world in terms of number of units produced by Ford. The automobile manufacturer has reported a unit production of 3.7 million units whereas GM has manufactured 3.6 million units. These are based on the reports of the production of first nine months of the year only. Ford is no trying its best to secure its current position.
