Toyota, Honda and Detroit 3 Struggled, Nissan Rises
August proved to be a very difficult month for Toyota and the Detroit 3. Nissan Motor Co., on the other hand managed to post a solid gain in terms of its US Sales. Their sales are up 1 percent for the year to date. The company confirmed that its US sales rose by a huge margin of 13.6% in the month of August, to 108,493 vehicles, due to the increased demand for large trucks and SUVs.
Nissan-brand sales were up 14.2 percent to 97,417 vehicles in August, driven by a 32.6 percent jump in light-truck sales, Al Castignetti, who is the vice president and general manager of Nissan Division, told Reuters.
August proved to be a very tough month for the company as their US sales fell by a huge margin of 9.4 percent to 211,533 vehicles.
The sales fell 20.3 percent in the month and are down 18.1 percent for the year to date compared with the same period of 2007, according to a statement given by the GM Motors.
The sales even slipped by a huge margin of 25.5% as compared to the last year of 151021 vehicles, at the Ford Motor Co.
Ford confirmed that the company sold 1.41 million vehicles in the month of August, down 15.3 percent from the same period last year.
Chrysler LLC, said, “U.S. sales fell 34 percent in August and are down 24 percent for the year.”
In one of their statements, the company noted that their sales improved 12 percent over July.
Toyota
According to the company, “August sales for luxury-brand Lexus dropped 9.1 percent from the same month a year ago to 29,281 units. Lexus sales slipped 14.7 percent for the year to date compared with the same eight months of 2007.”
Toyota managed to post a gain in the Camry and Camry Hybrid, which gained 3.3 percent to 44,064 units, but the major reason of its concern is the sales of the smaller Corolla, that fell by a huge margin of 3.4 percent to 29,443.
"Camry is ahead of last year’s number. If it’s not a record (year-to-date) number, it’s close to it," said Irv Miller, who is the group vice president of Toyota Motor Sales U.S.A.
Even the Scion sub-brand, that is involved in Toyota Division totals, fell by a margin of 19.7 percent to 11,867 units.
"We see August as a marginal improvement over July. There is not a lot of reason to go running down the street with balloons and flags because there are still energy, housing and credit issues," Miller said. "People are still nervous. But we are cautiously optimistic that August might be the start of pulling us out from where we were." he further said.
Honda
American Honda Motor Co., confirmed the fact that it sold 146,855 vehicles in August, which is almost 7.3 percent less than the last year.
"Meeting the demand for fuel-efficient vehicles remains a priority," Dick Colliver, who is the executive vice president of sales for American Honda, said in a statement.
"In addition to the Civic and Civic Hybrid, the sales increase of the all-new Pilot shows that fuel-efficient technologies such as our variable cylinder management system are being well-received in Honda’s light-truck segment." he further said.
November 11th, 2008 at 11:12 am
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