Jaguar’s Sales Jump Up First Time In Almost Two Years
The prospective takeover of Jaguar by Tata Motors seems to have a positive impact on the British automaker which has registered a significant monthly increase in European sales in almost two years, amounting to nearly 70 percent. According to the European Automobile Manufacturers’ Association (ACEA), the long-struggling British automaker has posted a total sales of 4,047 cars this April. It is noteworthy to mention that, in April 2007, Jaguar posted a total sales of only 2,386 cars.
With the increase in the sales, Jaguar has showed the first monthly sales increase since July 2006. Since January, 2008, its European sales have increased 0.4 percent to 12,629 units.
The spokesman of Jaguar and Land Rover, Don Hume believes that the rise in sales was attributed by the launch of the new XF medium-premium sedan, that paving the way to company’s secured future. In addition, Jaguar’s X-Type lower-premium sedan and
XJ upper-premium sedan models have also seen an increase.
According to Hume, “We have got an order book for the XF for 18,000 units, which is at least as good as we hoped. We are working flat out to meet the demand."
However, while the Jaguar sales rose, the Land Rover sales dropped down to 14.6 percent in April to 6,023 units as compared to 2007. Its European sales have fallen 12.9 percent to 30,573 units during the first four months this year. In this context, Hume said that Land Rover was doing well in markets outside Europe. He added, "April was a record month for Land Rover globally and our global sales continue to rise. Land Rover is continuing its growth pattern of the last three years."
