Amidst of the declining truck sales, Ford Motor Co. is all set to launch its new F-150 pickup next month. The automaker has also big plan to provide training to its dealerships on coming fall for sale of the pickup. As part of the plan, the automaker plans an advertising blitz in November.

The company officials said that it will provide the training at its 1,000 largest dealerships and some of the smaller dealerships at central locations. According to Mark Grueber, the F-150 marketing manager, the upcoming training is going to be the most comprehensive dealership training, which will run through end of this year.  

The launch of new F-150 is quite a challenge for Ford, as the slow-down sales of the pickups and other larger vehicles have been apparent to all. Reportedly, F-series U.S. sales have plummeted 25.2 percent through August, as compared to the same period a year ago.

The new F-150 includes an  SFE edition that stands for “superior fuel economy.” The SFE pickup will achieve 15 mpg in the city and 21 on the highway. And the SFE package will be available on the F-150 SuperCrew XL and XLT 4X2 pickups, with 4.6-liter, three-valve V-8 engines and 5.5-foot beds.

This entry was posted on Tuesday, September 23rd, 2008 at 4:23 am and is filed under Ford. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.