Chrysler LLC announced yesterday that, it is “exploring strategic options for the Dodge Viper business,” which could also include the sale of the brand in near future.

Bob Nardelli, Chrysler’s Chairman and CEO, said that the company has “been approached by third parties who are interested in exploring future possibilities for Viper.”

According to the company, “This strategic review comes as the Company focuses on enhancing its core business and leveraging its assets.”

“As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties. We will do so keeping in mind the best interests of those who have shown tremendous support for the
vehicle- including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts,” said Nardelli.

“Viper is an integral part of this Company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle,” he added.

The Dodge Viper is a low-volume, V-10 powered sports car, that was introduced at Detroit Auto Show in 1989. The car was first produced in 1992 and Chrysler has made about 25,000 Vipers since then.

The 600-hp sports car is built at the Chrysler’s Conner Avenue assembly plant in Detroit, which employs about 110 workers. The plant makes about 11 Viper cars daily.

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